Nowadays owning a website has become something perfectly normal. Most of us have at least one. The abundance of websites in the World Wide Web has led to a revolution in online advertising. Advertisement networks such as Google Adsense have turned into multi-billion dollar industries. While browsing the web you are exposed to hundreds of adds every hour. Every website has at least a few. However, not all types of internet advertisement are ethical or legit. There are many underground, well, not so underground as fraudulent advertisement networks that span across hundreds of thousands websites.
That form of advertisement call very well be called crime or black hat advertising, crimevertising and blackvertising for short. These networks are linked to internet fraud, in fact they often advertise fraudulent websites. Quite often criminals hide exploits and / or spyware inside normal looking advertisement banners and submit them to the popular advertisement networks. However, the new forms of internet fraud advertisement- the blackvertising and crimevertising- work according to a new “formula”. The add network owners embed harmless and ordinary looking adds that advertise illicit services.
Well, this “new” type of advertisement isn’t exactly that new. It has been around for years, for instance, there are a lot of banners placed on underground internet fraud forums that advertise everything from criminal job offers, malware, spyware, Trojans to even crooked cashout services. However, recently the malware coders have started offering an unusual service- placing paid banners in the browser based admin panels that the users use to control their botnets. As you might already be aware of, that form of advertisement can put a brand name or a short text in front of the eyes of a huge audience for hours on end!
Here is a fine example of blackvertising. This is a screenshot from the Blackhole Exploit Kit interface. It allows users to build a botnet easily and most importantly quite quickly. The Blackhole users infect their victims with the help of thousands hacked websites that easily infect users with older browsers. The botnet admin then can monitor the infected victims and observe each website’s success rate.

On the screenshot that we posted above, you can see the admin panel of the Blackhole Exploit Kit. It shows a few add banners that advertise cheap Internet traffic. That is a fine example of blackvertising.
Are you interested in knowing how much these banners costs? Well, according to Blackhole’s administrator and owner, a hacker who is better known as “Paunch”, placing an add that will show up on all administrator panels in the Blackhole network, costs $700 per month. The exact number of impression is unknown, however there certainly are a lot of Blackhole users.
According to a popular anti internet fraud company, the Blackhole network is the most popular way of carrying out drive-by attacks. 40% of all redirections to fraudulent websites in the world were linked to this network!

The Blackhole Internet crimevertising network is just a small example of internet fraud advertisement. This advertisement method surely has a future and will grow into a profitable business in the upcoming years.









